Branding Your Real Estate Business

Source: https://www.reiclub.com/realestateblog/branding-your-real-estate-business/

What is branding and how can it work for business owners? How can effective branding help businesses reach out to the tech-savvy Generation X? Brand Advertising is essentially the process of making the public aware of a particular brand, so that consumers will continue to buy it. With that being said, it has changed drastically […]…

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Are you contemplating investing in property? However you do not have enough cash to accomplish this. Here is a tip you are able to use as long as the person selling the property is willing to negotiate along.

To be fair, not every seller will be interested (or even understand) the concept outlined. Your better guess is to find a land that the owner has great desire for offering it, whether because of moving, divorce, or frustration with the folks renting the property.

Actually, if you are currently renting and thinking about using this technique perhaps the owner would be glad to help you out! There are a few variations that can be used depending on you and your owner. Do they need the market price or are they just eager to get out from the monthly payments – perhaps facing foreclosure?

The simplest method is to take over their mortgage repayments – called ‘assuming’ the mortgage. You will have to be approved by the initial lender to presume the mortgage. If you can’t get approved for an assumable mortgage you could as well try a ‘subject to’ assumption where you merely make obligations while the property remains in the seller’s name.

You take over the first mortgage and create a 2nd mortgage on the remaining cost of the property with the seller. Offer a high, interest-only payment for a short time period – two or three years. Rather than having the money sit down in a bank they can be getting a high interest over 2 or 3 years with the remainder due in full at the end of the investment term.

When the term ceases you should be able to refinance the cost, or else you could sell. Unless you struck a real bad market the value of the house should have risen in that time.

A lot of mortgage lenders merely need to make a good investment. While your local bank may still be scared there are plenty of financial lenders that would want to make a deal. Financiers prefare real estate. The mortgage is mostly around 60-70% of the value of the land, so as long as they understand they get their money back in the value of the estate if you default, they don’t care what sort of money you make. Conclude the deal with a 2nd mortgage done with the seller. In case you default they can eventually foreclose on the property and sell it, paying down the existing mortgage with the proceeds.

Now you can see the whole picture. It is good that seller and buyer can work together. In the event that they can’t wait for a sale, you may still give them their initial price with a little overall flexibility on their part.

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